From Augusta to Abu Dhabi: The Rise of Global Sports Travel
- Advent Jets
- Apr 7
- 2 min read
From Augusta to Abu Dhabi: The Rise of Global Sports Travel
By Scott Buss, Founder of Advent Jets
There was a time when attending major sporting events worldwide was a once-in-a-lifetime experience. Something you'd plan a year out, squeeze into your calendar, and hope everything went right.
That time is gone.
Today, the sports calendar is global, year-round, and accelerating. Whether it's the Masters in Augusta, Formula 1 in Abu Dhabi, or the Olympics in Paris, high-stakes sports events have become business hubs, networking platforms, and lifestyle touchpoints for athletes, sponsors, ownership groups, and elite fans.
And here’s the reality: you're missing out if you're not mobile.
The New Playbook for Sports Mobility
Private aviation used to be about luxury. Now, it’s about leverage.
At Advent Jets, we’ve learned that our clients don’t just want a jet. They want a solution. That means coordinating time zones, understanding customs clearances, anticipating ground transport needs, and adjusting for schedule changes with minutes’ notice. We’ve built our team and tech around that flexibility.
From caddies needing a last-minute hop between tour stops, agents managing multiple athletes across countries, and executives trying to make three Grand Prix weekends in a row, there’s no longer a “typical” trip.
Why Global Sports Travel Isn’t Slowing Down
Streaming and social media have made global sports feel more accessible. However, for high-level stakeholders, proximity still matters.
Being there in person - at the box, on the green, in the paddock - means deeper relationships, faster decisions, and unforgettable moments that no Zoom call can replicate.
We're seeing more multi-country itineraries, more short-notice travel, and more demand for access, not just to the game but to everything that happens around it.
Private aviation is what makes that possible. And for us, it's not just about getting you there. It's about being part of the win, whatever that means to you.
Final Thought
Whether you're flying from Augusta to Abu Dhabi or from Pebble Beach to Paris, sports travel is no longer a series of isolated events. It’s a continuous journey… fast-paced, high-stakes, and globally interconnected.
And increasingly, private aviation isn’t just supporting the sports world. It’s becoming part of its infrastructure.
Teams, sponsors, agencies, and fans are building travel into their strategy from the start, not as an afterthought. Access has become its form of competitive edge.
We’re entering a new era in which the line between performance and logistics is blurring, mobility equals opportunity, and those who move fastest across borders, time zones, and disciplines win more than just the game.
At Advent Jets, we’re not just moving people. We’re helping shape the future of global sports.
Want to learn more about how Advent Jets supports sports professionals and elite fans? Visit AdventJets.com or connect with me directly.
Top 10 Beach Destinations (July 2024)
The Rise of Eco-Luxury (July 2024)
Scott Buss is the Founder and CEO of Advent Jets, a global aviation company serving athletes, executives, and elite travelers in sports.
Comments